Ep 6: Red, White & Greenwashed: When Patriotism Becomes a Marketing Tool

🇺🇸 This Fourth of July, we’re honoring the brave men and women who serve—and have served—our country by standing up for the very thing they fought to protect: truth. In this episode, we pull back the curtain on the misuse of “Made in the USA” claims—a form of greenwashing that’s become more about marketing trust than honoring American values. While greenwashing covers everything from fake eco-friendly claims to clean-label deception, this episode zooms in on how companies are using patriotism as packaging—and what’s really behind the label. 💡 You’ll learn: – What “Made in the USA” actually means (and what it doesn’t) – Which brands have been caught misleading consumers – How patriotic branding is used to build false trust – What the FTC and class action lawyers are doing about it – And most importantly, how you can be a more discerning, truth-led consumer. Link to confirm that you are purchasing from a legit "Made in the USA" Allows companies to use a UL Verified "Made in USA" label—but only after certification. 🔗 UL Verified Made in USA 📌 Note: This episode focuses primarily on “Made in USA” deception. A full episode on broader greenwashing—including “clean” beauty, sustainable claims, and eco-buzzwords—is coming soon. 💪 We also spotlight a few companies doing it the right way: 👖 All American Clothing Co. (OH) – jeans, basics, and true traceable cotton 🛠️ Lifetime Products – coolers, tables, and swing sets built in Utah 🛏️ Red Land Cotton – farm-grown Alabama cotton turned into luxury sheets 👕 American Giant – heavyweight hoodies made start-to-finish in the U.S. 🪵 Two Chicks and a Toolbelt – handmade signs & goods with faith and grit We dedicate this episode to the men and women who protect our freedom—and to the everyday shopper who deserves truth behind every label. Because real patriotism doesn’t deceive. It defends truth.